About Qutone

Qutone Ceramics is a global hi-tech manufacturer of premium ceramics lifestyle solutions offering the wide range of products for floor, wall and work surfaces. The dream project of like-minded visionaries started in 2208 continues to push the envelope on tile capabilities.

  • Client

    Qutone

  • Deliverables

    Content Marketing
    SMM
    PPC & Paid Social
    Branding

The Results


  • A complete repositioning of the brand at the topmost category within its peer group.
  • Very successful launching of new product line by the company

Key Issues


  • To launch a new product called i-marble and enhance promotion on the digital platforms, and to increase awareness of the brand and its new innovative product.

Strategy


  • Took a small brand research to analyze the trade and consumer awareness towards the brand.
  • Conceived a new creative communication program and brand ambassadors Anil Kapoor & Yami Gautam were looped in as the faces of the brand.
  • A key influencer marketing campaign was initiated.
  • Conceived and implemented a brand engagement program using an integrated approach by adopting both online & offline services. Facebook page, Google Ad words, PR blogs, online contest and in mall consumer activation programs.