A well-established group into building materials forayed into manufacturing of pavers and blocks. A fully mechanized and functional unit was established in the state of Rajasthan to manufacture multiple types of Blocks and pavers used in Building construction and Landscaping.
- Brand had to be built from scratch
- Complete new identity had to be designed for the new brand
- Huge collateral designing work had to be executed, which would represent each product under the brand
- New brand was successfully launched in the market
- Entire collateral designing was completed in a time bound manner
- A new brand was conceptualized and created by the name of ‘Pavcon’
- Complete new identity for the brand was created as a logo, color, tagline etc.
- Huge amount of collateral designing was undertaken, about 12 different brochures, leaflets were designed for products under the brand. All the designing work had to be completed as per the fixed timeline.
- Entire content had to be collated and arranged for the brochures
- Launch of the brand was supported with print campaign into newspaper and B2B magazines