About Qutone

Qutone Ceramics is a global hi-tech manufacturer of premium ceramics lifestyle solutions offering the wide range of products for floor, wall and work surfaces. The dream project of like-minded visionaries started in 2208 continues to push the envelope on tile capabilities.

Globally recognized as one of the leader in its field, Qutone Ceramic continues to position itself as a premium international brand.

Qutone’s product portfolio includes premium digitally printed tiles, ceramic wall tiles, Vitrified tiles as well as Glazed Vitrified Tiles. New designs are added to the range every month in various sizes, colors and finish. Finishes available include polished, semi-polished, rustic, stone and mosaic, suitable for application in both residential and commercial spaces. Qutone is a pioneer in IQ smart tile- a multi-specialty product, the very latest advancement in tile design and manufacturing.

  • Client

    Qutone

  • Deliverable

    Creative
    Content
    Print
    Multiple Digital Assets

Key issues & Objectives

To launch a new product called i-marble and enhance promotion on the digital platforms, and to increase awareness of the brand and its new innovative product.
Fresh launch of new range of large porcelain slabs under the name i-marble. Our objective was to enhance visibility, generate leads, and increase brand visibility within key influencer trade.

Strategy

Brand research to analyze the trade and consumer’s point of view towards the brand.
Conceptualization of a new creative communication plan with Anil Kapoor & Yami Gautam as Brand Ambassadors.
A marketing campaign to spread awareness among the key influencers.
Conceptualization and implementation of engagement plan using an integrated approach by adopting both online & offline channels such as Facebook, Instagram, Google Ad words, PR blogs, Online contest, Print, hoardings and in mall consumer activation programs.

  • Client

    Qutone

  • Deliverable

    Creative
    Content
    Print
    Multiple Digital Assets

  • Client

    Qutone

  • Deliverable

    Creative
    Content
    Print
    Multiple Digital Assets

The Results

Successful launch of the new product line with a complete Brand repositioning within key influencer and trade