About Gallantt

Gallantt Ispat Ltd is A NSE & BSE listed entity with an annual turnover of INR 1000 Cr. and operated fully integrated steel plants in Gorakhpur and Kutch (Gujarat) manufacturing steel long products. Company sells its products through a well-established network of dealers and distributors across the region.

  • Client

    Gallantt

  • Deliverables

    Strategy
    Branding
    Advertising
    Print
    Web Devlopment

Results


  • Sales saw an immediate rise due to the campaign
  • Key influencer group began to recommend the brand to its end users
  • New brand identity was accepted in the market and received a good response

Key Issues


  • Client was experiencing stagnancy in its sales and low brand recall factor among the target group
  • Competition had steadily started to take over the brand
  • Key influencer group i.e. Architects, Engineers, etc. were not much aware of the brand

Strategy


  • Communication was reworked and a unique property which represents a core characteristic of steel bars strength at “ CORE “ was worked
  • Comprehensive engagement marketing campaign was launched to target key influencer community, at multiple cities of the state
  • Through this activation, in all about 500 key influencers were engaged through various methods
  • Multiple technical and marketing training sessions were organized for Business Associates; conclaves were organized for architects and engineers
  • Support of Print and OOH was also given during the activation campaign