About Galgotias University

How do colleges and universities attract the best students for their programs?
How do they get potential students for them when competition is so tough? That was the challenge.

We sat down with the client through several sessions to conclude what would be the right message? Who were we targeting? what key points and achievements need to be highlighted? Which medium would be the best to communicate?

  • Client

    Galgotias University

  • Deliverables

    Print
    Design
    Content
    Brochure

The Results


  • By the time final campaign culminated, the university saw enrolment increase YOY during the campaign within the country
  • University saw increased enrolments in international students category by 30% YOY

Campaign objectives


  • Find the right message for the overall campaign which would increase enrollment for  Academic Year
  • Find the right geo and demographics to highlight the universities achievements and brand positioning
  • Drive qualified candidates to engage with universities Engineering aptitude entrance exams and thus providing lead of prospective students   who would finally get enrolled

Target audience


  • The student passing out from schools to pursue their undergraduate & post-graduation education
  • People in the desired demo, across all the northern & eastern India

Strategy


  • A print campaign built around across all the leading newspaper and magazine in the country highlighting the most important features that would motivate school passing out  students to decide on a prospective college for their further education
  • Designed an International admission brochure highlighting various positive aspects of the university specifically for international students which resulted in increased admission for 2017-18