About FNS Arabia

FnS is India’s top celery brand. It caters to the market where majority of sales still comes from unorganized trade and smaller standalone outlets. Company manufactures some of the best designs in cutlery, which are best in its class.

  • Client

    FNS

  • Deliverables

    UX/UI
    Packaging
    Web Design
    Multiple Digital Assets

Problem Statement


A complete turnaround in brand position and present itself as an aspirational niche brand was the need of hour both in retails & hospitality sector.

Key Issues


  • Change the perception and repositioning of the brand and to place itself to the top in its class.
  • Carve out an innovative, creative communication campaign which would stand out.
  • Create brand recall with innovative consumer engagement programs in retail sector.

Strategy


  • Took a small brand research to analyze the trade and consumer awareness towards the brand.
  • Conceived a new creative communication program “Oomph your dining Experience” and implemented the same through an advertising campaign consisting of print, OOH & Brand engagement route.
  • Conceived and implemented a brand engagement program using an integrated approach by adopting both online & offline services. Facebook page, Google Ad words, PR blogs, online contest and in mall consumer activation programs.

Results


  • A substantial increase in modern and general trade saw sales within 3 months of launching the campaign.
  • A complete repositioning of brand at the top most category within its peer group.
  • Very successful launching of new product line by the company exclusively in hospitality sector.