An established player in Northern India having an integrated steel plant decides to increase market share and improve realization over his existing product. Client calls Liquid Loop and hands us a brief for doing the needful and hands over a yearlong communication and brand engagement duties.
- Within its year of launch the brand commanded a premium position within its peer group
- Direct reach to architects, structural engineers, builders and other key influencers
- New trade associates including distributors and dealers have been appointed across the region
- A sales growth of 200% was observed MOM
- Company’s existing brand positioning in terms of product quality was low
- New brand was to be launched in premium category within its peer group
- What Marketing mix strategy to be adopted for a successful launching and promotion of new brand.
- Highlight the new innovation adopted by the company for this product
- Conceived and launched a complete ATL campaign
- Marketed and communicated the brand through a new thought process and adopted GLAM IT! FLAUNT IT! as an overall essence which would describe the brand
- New packaging, shop POS, POS were created.
- Strategized and created a digital campaign “ U & I “ and ran a contest on Facebook which resulted in 15,000 likes
- 4, 00,000 users hitting the Facebook page during the promotional period.
- Posted regular PR Blogs to promote brand awareness.